Solar Energy Marketing Case
The solar industry has seen some serious growth since the turn of the millennium. According to the Solar Energy Industries Association, solar deployments have experienced an average annual growth rate of 25%. This impressive pace of expansion is largely thanks to: 1. Government subsidies. 2. Decreasing installation. . There is no single, generic solar customer, and that becomes truer the more demand grows. Instead, six general buyer personas populate the consumer market for solar products. These are the climate change activist, the brick. . Understanding the main solar buyer personas is step one. Step two is shaping a marketing strategy that best engages each one. These are. [pdf]
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